368% Traffic Increase In 12 Months For Series B Tech Startup

*Our client wishes to remain anonymous in this study and will be referred to as “WFA.”*

Overview:

WFA is a wireless technology company that was looking for long-term growth after its series B round of funding. WFA needed to deploy its capital quickly, increase its share-of-voice, and compete directly with Fortune 500 companies.

WFA chose to work with Outreach Rebel to design a mix of technical and SEO-optimized blog content to increase their organic growth and share of voice among competitors. Outreach Rebel worked in tandem with WFA subject matter experts to ensure content accuracy and get expert quotes for blog pieces.

Challenges:

WFA’s technology offering was new and marketed towards enterprise companies. The industry itself was still maturing, making it vital to recognize new trends and content opportunities quickly.

Finding the right balance between search volume and relevance for topics to cover would be critical for success. WFA had general topics they were interested in ranking for, but no keyword strategy.

WFA’s domain rating (DR) was only 32 at the start of the year. This would make it more challenging to outrank competitors like Cisco and Juniper without actively building backlinks.

Lastly, WFA needed content written at different levels of technical understanding. Some content targeted CIOs, while other broader topics spoke to the general public and junior sysadmins.

Solution:

Outreach Rebel put together a list of 60 keywords which would translate to five new pieces of blog content per month. Our content team leveraged expert quotes, scannable formatting, new research, and infographics to stand out from competing articles.

Outreach Rebel coordinated efforts with WFA’s engineering team and marketing department to develop a product and brand guide. This helped streamline the publishing process and reduce the need for heavy edits.

Results:

Admittedly, SEO content can take time to rank, especially with a lower DR. However, by publishing consistently and requesting a site re-crawl, traffic began to pick up.

While Outreach Rebel didn’t provide active link-building, various outlets referenced WFA’s blog, citing research and even using our branded infographics. These natural backlinks increased WFA’s DR from 32 to 46, which in turn made it easier to rank new content.

WFA saw a 368% increase in monthly visitors, going from an average of 3,200 monthly visitors to 14,980. With a new organic SEO strategy, WFA gained consistent traffic month over month, resulting in 2x more leads requesting product demos.

Lastly, the push for 60 new pieces of content slowly brought WFA’s share of voice to #2 at the end of the year, often swapping places with WFA’s main competitor for first place.

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